Digital marketing for ecommerce brands
We plan and run search, paid ads, email and SMS, and content around one set of goals for your store. Channels support each other instead of competing for credit, and you see what each one actually adds.
See every channel from one vantage point, then move them together.
These problems rarely sit inside one channel. They appear between channels, which is why fixing each channel on its own does not make them go away.
Why it happens: Each platform counts the same order as its own, so the reported totals add up to more than you sold.
Why it happens: Campaigns and pages are planned by different people, on different schedules.
Why it happens: Customer lists are not shared between paid media and email, so buyers stay in acquisition audiences.
Why it happens: No shared calendar decides which channel says what, and when.
Why it happens: Spend is set by habit or by whoever asks loudest, not by margin and evidence.
Why it happens: Each team sees its own slice of the data, measured its own way.
None of these is fixed inside one channel. They are fixed by planning the channels together.
Each channel has a job in the plan. We choose the mix after the audit: most stores do not need every channel at once, and some need one fixed before another can work.
Its job: Be found by people already looking for what you sell.
What we run: Technical fixes, collection and product pages, and content that answers buying questions.
Search engine optimizationIts job: Show up for high-intent searches with the right product and price.
What we run: Google Search, Shopping, and Performance Max campaigns, feeds, and budgets.
PPC managementIts job: Introduce the brand to new customers and bring back recent visitors.
What we run: Meta and TikTok campaigns, audiences, and creative testing.
PPC managementIts job: Turn first orders into repeat customers.
What we run: Welcome, abandonment, and post-purchase flows, plus a campaign calendar.
Email and SMS marketingIts job: Give every channel something worth showing.
What we run: Creative briefs, product stories, buying guides, and ad concepts.
Part of every planIts job: Make sure the click turns into an order.
What we run: Campaign landing pages, product page fixes, and testing where traffic allows.
Conversion rate optimizationIts job: Count every sale once, and know where it came from.
What we run: Tracking audit, GA4 and platform events, and shared reporting.
Analytics and trackingShoppers do not experience channels; they experience your brand. We plan what each channel does at each stage, and how it passes the customer on to the next.
Map your customer journey
Illustrative store
Stage 1 of 4
Stage 2 of 4
Illustrative storeStage 3 of 4
Stage 4 of 4
A clear sequence to start, then a steady weekly, monthly, and quarterly rhythm. How long each step takes depends on what the audit finds.
Start with a marketing auditTo start
We review every channel you run, the tracking behind it, your margins, and how customers currently find you and buy.
Output: Marketing audit with prioritized issues
Before anything launches
We agree shared goals, give each channel its job, split the budget, and set the offers and messages for the quarter.
Output: Channel plan, budget split, and campaign calendar
Launch
We fix tracking first, then build or rebuild campaigns, flows, and landing pages, and brief the creative each channel needs.
Output: Live campaigns and flows, with tracking checked
Every week
We adjust budgets, bids, audiences, creative, and messages based on what the numbers show, and log every change.
Output: Weekly change log
Monthly and quarterly
Each month we report what every channel added and what we changed. Each quarter we revisit the plan and the budget split.
Output: Monthly report and quarterly plan review
Every ad platform takes credit for the same sale. We judge channels by what the business actually gained, and we say plainly what the numbers cannot prove.
Review your budget split
Shows: Whether marketing as a whole is paying back.
Can hide: Which channels are doing the work.
Shows: What it costs to win a first order.
Can hide: Whether those customers ever buy again.
Shows: What is left after product, shipping, and marketing costs.
Can hide: Longer-term effects on the brand.
Shows: How campaigns compare inside one platform.
Can hide: Double counting, because every platform claims the same sale.
Shows: What a channel adds beyond what would have happened anyway.
Can hide: Not much, but they need enough orders and time to give a clear answer.
Shows: Whether email, SMS, and the post-purchase experience are working.
Can hide: Recent changes, because the effect takes months to show.
Where the volume allows, we test what a channel really adds by holding it back from a group of customers or a region. Where it does not, we say the evidence is weaker and plan around that.
We can run every channel ourselves, or lead the plan and work alongside your in-house team and other agencies. Either way, every channel has a named owner and everyone works from the same plan.
Search (SEO), paid search and Shopping, paid social on platforms such as Meta and TikTok, email and SMS, content, landing pages, and the tracking that connects them. We recommend the mix after the audit; most stores do not need every channel at once.
No. We can run everything, or lead the plan and work alongside your in-house team and other agencies. Each channel gets a named owner, and everyone works from the same plan, calendar, and report.
There is no single minimum. It depends on your margins, average order value, the channels that suit your customers, and how quickly you want answers. After the audit we tell you whether your budget can do what you are asking of it, and where it would go furthest.
One monthly report across every channel, using the same definitions everywhere: revenue, marketing spend, new customers, and contribution after marketing. Each platform's own figures sit alongside, so you can see where they disagree.
It depends on the channel and on what the audit finds. Fixing tracking, budgets, and broken campaigns can show up quickly, while search, content, and retention work builds over months. The plan sets expectations for each channel, and the monthly report shows progress against them.
No. Results depend on your product, margins, competition, and market. What we commit to is a clear plan, careful execution, and honest reporting on what each channel adds.
Access to your store, analytics, ad accounts, and email platform, plus your margins, goals, and any past reports or plans. We confirm the exact list after the first conversation.
Specialists improve their own channel, measured their own way. We plan the channels together, with one set of goals, one budget view, and one report, so channels stop competing for credit and customers get a consistent experience.
Here is what happens after you get in touch.
Start your digital marketing enquiry
Share the bottleneck, the timing, and what a useful outcome looks like. We review the context and reply with a useful next step.
Prefer email? hello@eaglexor.com