Test 1 of 5
Hook
What stops the right buyer from scrolling past?
Opening lines, first frames, and angles, one change at a time.
Read with: Thumb-stop rate, hold rate, click-through rate
Paid acquisitionmanaged withclarity and control.
We build and manage ecommerce PPC systems across Google, Meta, TikTok, Shopping, and retargeting campaigns with clear tracking, creative testing, and conversion-focused landing pages.
Platforms we build, track, and optimize with
We audit the paid system before we spend more.
Most wasted ad spend is not a campaign problem. It comes from broken tracking, stale creative, or a landing page that loses the buyer. We check those first.
Before budget goes up
4 checks- 1
Tracking
Does every purchase reach GA4 and each ad platform, once, with the right value?
- 2
Creative
Is there enough fresh creative to test, or is spend riding on one tired ad?
- 3
Landing pages
Does the page a click lands on keep the promise the ad made?
- 4
Budget flow
Is money split between testing, proven campaigns, and retargeting on purpose?
If any answer is no, we fix it first. Scaling a leaky system only makes the leak bigger.
Every channel gets a defined job.
Search captures demand. Social creates it. Retargeting recovers it. Open any channel to see its role, what we manage, and the signal we watch.
Creative testing that turns opinions into evidence.
We test one layer of an ad at a time, so every result teaches us something we can use in the next round.
Test 2 of 5
Proof
What makes the claim believable?
Reviews, close-ups, demonstrations, and real use shown next to the promise.
Read with: Click-through rate, landing page conversion rate
Test 3 of 5
Offer
What gives someone a reason to buy now?
Bundles, included extras, and price framing, without training buyers to wait for discounts.
Read with: Conversion rate, average order value, margin
Test 4 of 5
Format
Which format fits the placement and the buying stage?
Video, static, carousel, and creator-style ads built from the same idea.
Read with: Cost per result by placement, creative fatigue
Test 5 of 5
Destination
Does the page keep the promise the ad made?
Landing pages that repeat the winning message, proof, and offer above the fold.
Read with: Landing page conversion rate, bounce by campaign
Tracking you can trust before you trust the results.
Ad platforms grade their own homework. We check every data source behind the numbers, so decisions are made on what really happened.
Tracking quality review
7 data sources
Purchases, revenue, and the full ecommerce journey are recorded once, with correct values.
- view_item, add_to_cart, begin_checkout, and purchase all fire
- Revenue matches the store backend
- Internal and test traffic excluded
Why it matters
GA4 is the neutral view that does not belong to any ad platform.
purchaseadd_to_cartbegin_checkout
Meta, Google, and TikTok receive the same purchases, with browser and server events deduplicated.
- Browser pixel and Conversions API both active
- Duplicate events removed with event IDs
- Match quality reviewed
Why it matters
Ad platforms optimize toward what they receive. Missing events teach them the wrong lessons.
Each campaign optimizes for the action that matters, not a soft goal that is easy to hit.
- Primary and secondary conversions separated
- Purchase value passed, not a fixed number
- No page views counted as conversions
Why it matters
Bidding on the wrong goal can look efficient while sales stay flat.
Every paid click arrives labeled with its channel, campaign, and creative.
- One naming convention across platforms
- Auto-tagging and UTMs not conflicting
- Creative IDs traceable in reports
Why it matters
Without clean labels, results cannot be tied back to the ad that caused them.
Titles, prices, availability, and images in the feed match what is on the site.
- Price and stock stay in sync
- Titles written for how people search
- Disapproved products reviewed
Why it matters
Shopping and Performance Max can only sell what the feed describes well.
Tracking respects consent choices, and we know how much data is modeled rather than observed.
- Consent mode set up where required
- Tags wait for consent correctly
- Gaps from declined consent understood
Why it matters
It keeps data legal and explains why platform numbers never match exactly.
Platform-reported results are compared with GA4, store revenue, and blended spend.
- Attribution windows known per platform
- Blended cost of acquisition tracked
- Overlap between channels accounted for
Why it matters
Every platform claims the same sale. Blended numbers show what actually happened.
Budget moves on signals, not hunches.
Spend is split by job, reviewed against real results, and moved on purpose. Pick a signal to see where the money goes.
Every lane is reviewed together, so budget moves as one system instead of channel by channel.
Start
Monthly ad budget
Set against margin and the cost to win a customer.
Testing budget
A small, fixed share for new creative, audiences, and offers.
Proven campaigns
Most spend goes to what has already shown it can sell.
Retargeting
A capped share to bring back visitors who showed interest.
Checkpoint
Signal review
Results read against GA4, margin, and blended acquisition cost.
Scale the winner
Move budget toward tests that beat the proven baseline.
Rotate creative
Refresh ads when costs rise from fatigue, before results slide.
Fix the page first
Hold spend increases when the landing page is the weak point.
We report the numbers that explain growth.
No vanity dashboards. Metrics are grouped by the business question they answer, so every report ends in a decision.
- Metrics read together
- 13
- Questions they answer
- 4
- Shared report, in plain language
- 1
Business efficiency
Is paid growth profitable?
- MERMarketing efficiency ratioTotal revenue divided by total ad spend. The honest, blended view.
- CACCustomer acquisition costWhat it really costs to win one new customer.
- ROASReturn on ad spendRevenue per dollar, as each platform reports it.
- AOVAverage order valueWhether campaigns bring bigger baskets or only cheap clicks.
We lead with MER and CAC, because they include every channel. Platform ROAS is used to steer inside each channel, never as the final word.
Traffic quality
Are we paying for the right clicks?
- CTRClick-through rateDoes the ad earn attention?
- CPCCost per clickWhat attention costs.
- QuerySearch term qualityAre searches from real buyers?
Conversion
Do visitors turn into buyers?
- CVRConversion rateShare of visits that purchase.
- CPACost per acquisitionSpend per completed purchase.
- LP CVRLanding page conversionIs the page the weak link?
Long-term signals
What happens after the first sale?
- AssistAssisted revenueSales a channel helped start but did not close.
- RepeatRepeat purchase signalsWhether paid buyers come back.
- FatigueCreative fatigueRising frequency with falling results.
Optimization is a loop, not a launch.
Campaigns never stay finished. Each round of results feeds the next audit, so accounts get sharper instead of drifting.
Audit
Check tracking, account structure, creative, and landing pages before changing anything.
Launch
Go live with clean naming, clear budgets, and one hypothesis per campaign.
Read signals
Study search terms, creative results, and on-site behavior, not only platform ROAS.
Improve
Fix what the data points to: negatives, bids, audiences, or the landing page.
Test
Run the next creative, offer, or page test, changing one variable at a time.
Scale
Add budget only where results hold up as spend rises.
Review
Share what changed, why, and what comes next. Then the loop starts again.
- Back to audit with better data
There is no fixed minimum. The right budget depends on your product price, margin, competition, and how much testing is needed. We recommend a budget during the audit, and we will tell you if spend is too low to learn anything useful.
Google Search, Google Shopping, Performance Max, YouTube, Meta (Facebook and Instagram), and TikTok, plus retargeting across them. We only recommend channels that fit your product and audience.
Yes. Every engagement starts with a tracking review covering GA4, platform pixels, server-side events, conversion goals, UTMs, and your product feed. We fix gaps before we optimize, because bad data leads to bad decisions.
We plan the creative tests and write the angles, hooks, and briefs. Assets can be produced by our team, your in-house team, or your creators. What matters is that every ad tests a clear idea.
You get a plain-language report that shows spend, revenue, blended efficiency, cost to acquire a customer, what changed in the accounts, and what we plan to do next. Platform numbers are always compared with GA4 and store data.
Yes. Most engagements start with existing accounts. We audit first, keep what is working, and restructure only where the data shows a clear reason to change.
Yes. We review the pages your ads send traffic to and recommend changes to message match, offer clarity, and proof. EAGLEXOR can also design and build dedicated landing pages when the existing ones hold campaigns back.
Find out where your ad spend is leaking.
Start with a PPC audit. We review your accounts and show you what to fix before you spend another dollar scaling.
- Tracking and data quality
- Account and budget structure
- Creative and landing page fit
Start your PPC enquiry
Tell us what needs to move.
Share the bottleneck, the timing, and what a useful outcome looks like. We review the context and reply with a useful next step.
Prefer email? hello@eaglexor.com